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CPCC Digital Marketing Course

CPCC Charlotte NC Web Design CertificateIf you are in or around the area of Charlotte, NC or Mecklenburg county, you can definitely benefit from this. Central Piedmont Community College‘s Continuing Education program is offering a one-month-long course in Internet Marketing Fundamentals, Nov. 7th, 2016 (and also in the Spring April 18, 2017 – May 11, 2017).

Upon completion of this training, the participant will be able to:

  • Perform Search Engine Optimization basics – begin understanding SEO
  • Utilize Pay Per Click Advertising keywords – get an overview of PPC strategy
  • Understand Web Analytics – to know where and why your traffic is coming (or not!)
  • Maximize Email Campaign tools – for more opens and greater results
  • Use Blog marketing to drive traffic to your business web site
  • Understand the basics of customizing Social Media for your business

To learn more about the class, you can read it’s description at: https://services.cpcc.edu/cceoutlines/MMG7030/ and https://schedule.cpcc.edu/myschedule/show_sections/11997/

Register today as registration will fill up fast!


About the Instructor

Paul Metheney, Metheney Consulting, Our Marketing Group Paul Metheney, Metheney Consulting, Our Marketing Group With nearly three decades of advertising, Internet marketing, and management experience Paul Metheney brings his expertise to instruct part-time at Central Piedmont Community College. Paul brings a diverse set of skills including marketing, technology, and brand strategy. Paul's decades of management experience focuses on marketing and Internet communications. Expert in social media, search engine optimization, email campaigns, blog development, graphic design, and web design, Paul excels in promoting organizations through the latest and most appropriate technological marketing venues.

Experienced in Real World Web Development & Marketing

Paul is president and Senior Consultant of Our Marketing Group and its parent company, Metheney Consulting, Inc. while Paul has been working in Internet management since 1993, Metheney Consulting has been providing clients with expert advice, consulting, and websites since 1997. Prior to working in Internet, Paul worked as a graphic designer and art director for nearly a decade as well as management in the entertainment industry. With an MBA from the McColl School of Business at Charlotte's Queen University, Paul is one of those rare individuals who combines a creative advertising & marketing design background with a profound aptitude for the emerging electronic media field and business. From technical expertise to methodical project management skills, Paul embodies the "big picture" thinking required in today's internet, intranet and marketing arenas. Paul can be contacted at
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