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Learning HTML pt.2

CPCC's Web Technology Series: Principles of HTML, XHTML, and DHTMLPreviously we gave you the basic facts about the upcoming class: Principles of HTML, XHTML, and DHTML, but now we will get behind the scenes. Pay attention to the man behind the curtain! This class has no prerequisite, but if you took my earlier class, Principles of Web Design, that will give you a jump start.
The Principles of Web Design class was about teaching you…

  • WHAT good web design is,
  • WHY it’s important,
  • HOW to recognize it and design toward it, and
  • a cross section of tools and in-depth terminology.

The Principles of HTML will be much more focused, instead of giving you a foundation in the multiple facets of Web Design, this class will be geared toward making you an HTML power geek in 7 days! I know! That’s a lot to ask, but if you are not an  HTML power geek at that end of the month long class, you will be close enough to smell it!

Principles of HTMLWhat We WON’T Cover:

  • Web Design – developing a look and feel style and the business logic behind that (see Principles of Web Design class)
    • Color Theory – what colors impart which emotional responses from viewers, monitor resolution, depth, etc. (see Principles of Web Design class)
    • Ease of Navigation – what makes intelligent navigation menus to make it easy to move about a site and why (see Principles of Web Design class)
    • User Friendliness – understanding cognitive processes vs. mnemonic processes, placement of elements for desired goals (see Principles of Web Design class)
  • Adobe Photoshop – we are focusing on the HTML coding aspects of web development in this class, not the graphical design
  • Business Objectives – WHY sites are designed the way they should be  to accomplish their business goals (see Principles of Web Design class)
  • E-Commerce Development – we will give you the tools to edit the code behind shopping cart systems, but developing e-commerce platforms from scratch requires advanced programming skills

What You CAN WILL Learn:

This class focuses on the mechanics of making HTML code do what you want it to do. It won’t be so much about the WHY of page layouts as to the HOW. When you finish this course, you will be knowledgeable in…

  • HTML basics & intermediate coding skills – developing & editing HTML, HTML5 and XHTML from scratch
  • Responsive Web Design – designing flexible layouts that work for both PC browsers and mobile devices
  • Blog Customization – customizing blog style sheets to personalize templates and content
  • Cascading Style Sheets – that allow you to control the characteristics and style of your web site from one file
  • Dreamweaver software basics – getting more from the industry standard software, over and above typical text editors
  • Rapid Application Development – RAD – using server side includes (SSI) for easier, faster edits to your whole site from single files
  • Industry Terminology – understanding the technical  jargon of web development
  • Techniques & Tricks  – giving you a competitive edge over self-educated coders in the industry

About the Instructor

Paul Metheney, Metheney Consulting, Our Marketing Group

Paul Metheney, Metheney Consulting, Our Marketing Group

With nearly three decades of advertising, Internet marketing, and management experience Paul Metheney brings his expertise to instruct part-time at Central Piedmont Community College. Paul brings a diverse set of skills including marketing, technology, and brand strategy.

Paul’s decades of management experience focuses on marketing and Internet communications. Expert in social media, search engine optimization, email campaigns, blog development, graphic design, and web design, Paul excels in promoting organizations through the latest and most appropriate technological marketing venues.

Experienced in Real World Web Development & Marketing

Paul is president and Senior Consultant of Our Marketing Group and its parent company, Metheney Consulting, Inc. while Paul has been working in Internet management since 1993, Metheney Consulting has been providing clients with expert advice, consulting, and websites since 1997. Prior to working in Internet, Paul worked as a graphic designer and art director for nearly a decade as well as management in the entertainment industry.

With an MBA from the McColl School of Business at Charlotte’s Queen University, Paul is one of those rare individuals who combines a creative advertising & marketing design background with a profound aptitude for the emerging electronic media field and business. From technical expertise to methodical project management skills, Paul embodies the “big picture” thinking required in today’s internet, intranet and marketing arenas.

Paul can be contacted at

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