Internet Marketing Course at CPCC in Nov 2016

Learn the tools and strategies available to market your website and your business on the internet! This is a hands-on class, where you will customize and experience various marketing venues, online tools, and supportive software. Recommended class for business owners, Web designers/developers and marketing professionals.

CPCC (Central Piedmont Community College) offers a course in Internet Marketing this November 7th (2016). MMG7030 (Internet Marketing Fundamentals) will available to anyone in the Charlotte/Mecklenburg area on Mondays and Wednesdays from 4:00PM till 8:00PM. The course will teach you how to better market your web site and business online. It is a one month course (off Thanksgiving week) and ends Dec 7th. This will get you the start you need to better online marketing. You WILL have homework assignments and it is a very tough class, but you will learn ALOT.


Upon completion of this training, the participant will be able to:

  • Perform Search Engine Optimization basics
  • Utilize Pay Per Click Advertising keywords
  • Understand Web Analytics
  • Maximize Email Campaign tools
  • Use Blog marketing
  • Content
Computer classroom

Computer classroom

Search Engine Optimization

  • Getting Ready for SEO
  • Choosing the Right Keywords
  • Eliminating Search Engine Roadblocks
  • Understanding Blended Search
  • Writing for Search Engines
  • Online Advertising and Pay Per Click

Pay Per Click Ad Strategies

  • Grasping PPC Methods
  • Combining PPC and Search Engines
  • Making Keyword Lists
  • Writing Ads That Earn Clicks and Pay You Back
  • Budgeting and Bidding on Keywords
  • Legally Speaking: PPC and the Law
  • Using Tools, Tips, and Tricks of the Trade

Web Analytics

  • Getting Started with Analytics
  • Tracking Traffic Volumes
  • Measuring Referrals and Visit Quality
  • Using Conversion Goals and Goal Funnels

E-Mail Marketing

  • Adding E-Mail to a Web Marketing Strategy
  • Becoming a Trusted Sender
  • Building a Quality E-Mail List
  • Constructing an Effective Marketing E-Mail
  • Making Your E-Mail Content Valuable
  • Tracking Your E-Mail Campaign Results
  • Maximizing E-Mail Deliverability


  • Picking Your Blog Topic
  • Writing like a Blogger
  • Tracking Other Blogs and Getting Involved
  • Promoting Your Posts
  • Social Media Marketing

Social Media

  • Creating Your Social Media Desktop
  • Creating Your Social Media Plan
  • Navigating Top Social Media Sites
  • Building Your Network
  • Creating a Winning Social Media Campaign

Some HTML knowledge and Photoshop will be helpful but not required.

Method of Instruction

Lecture with demonstration, discussion, hands-on exercises, and problem solving.

Evaluation – Participation in class discussions and completion of skill practices in and outside of classroom is expected

To learn more or register

To learn more about the class, you can read it’s description at: https://services.cpcc.edu/cceoutlines/MMG7030/ and https://schedule.cpcc.edu/myschedule/show_sections/11997/

Register today at https://schedule.cpcc.edu/myschedule/show_sections/11997/

About the Instructor

Paul Metheney, Metheney Consulting, Our Marketing Group Paul Metheney, Metheney Consulting, Our Marketing Group With nearly three decades of advertising, Internet marketing, and management experience Paul Metheney brings his expertise to instruct part-time at Central Piedmont Community College. Paul brings a diverse set of skills including marketing, technology, and brand strategy. Paul's decades of management experience focuses on marketing and Internet communications. Expert in social media, search engine optimization, email campaigns, blog development, graphic design, and web design, Paul excels in promoting organizations through the latest and most appropriate technological marketing venues.

Experienced in Real World Web Development & Marketing

Paul is president and Senior Consultant of Our Marketing Group and its parent company, Metheney Consulting, Inc. while Paul has been working in Internet management since 1993, Metheney Consulting has been providing clients with expert advice, consulting, and websites since 1997. Prior to working in Internet, Paul worked as a graphic designer and art director for nearly a decade as well as management in the entertainment industry. With an MBA from the McColl School of Business at Charlotte's Queen University, Paul is one of those rare individuals who combines a creative advertising & marketing design background with a profound aptitude for the emerging electronic media field and business. From technical expertise to methodical project management skills, Paul embodies the "big picture" thinking required in today's internet, intranet and marketing arenas. Paul can be contacted at

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