Get More Traffic to Your Web Site

Students working in computer classroom

Students working in computer classroom

In April, Charlotte’s Central Piedmont Community College‘s Continuing Education department is offering a five class course to give business owners and web professionals an overview to Internet Marketing. The Internet Marketing Fundamentals course begins Thursday, April 7th at 8:30am – 5pm and runs the next four Thursdays to end on May 5th.

The Internet Marketing Fundamentals course gives you a great starting point to start building traffic to your web site, whether you are a business manager or a fledgling web developer. 

Fast Paced & Hands On

This course is very fast paced and hands-on as students will learn and work in a wide variety of Internet Marketing tools, such as…

  • SEO – Search Engine Optimization
  • PPC – Pay-Per-Click advertising strategies & tools
    • Working with keywords & understanding ROI
    • Online and offline tools such as Adwords Editor, keyword tools, etc.
  • Social Media – Facebook, Linked In, Twitter marketing
  • Email Campaigns – getting more Opens & Clicks
    • Comparing tools such as Constant Contact, MailChimp, & Robly
  • Analytics – understanding data from your traffic and various Google tools

Past Links about this Course:


About the Instructor

Paul Metheney, Metheney Consulting, Our Marketing Group Paul Metheney, Metheney Consulting, Our Marketing Group With nearly three decades of advertising, Internet marketing, and management experience Paul Metheney brings his expertise to instruct part-time at Central Piedmont Community College. Paul brings a diverse set of skills including marketing, technology, and brand strategy. Paul's decades of management experience focuses on marketing and Internet communications. Expert in social media, search engine optimization, email campaigns, blog development, graphic design, and web design, Paul excels in promoting organizations through the latest and most appropriate technological marketing venues.

Experienced in Real World Web Development & Marketing

Paul is president and Senior Consultant of Our Marketing Group and its parent company, Metheney Consulting, Inc. while Paul has been working in Internet management since 1993, Metheney Consulting has been providing clients with expert advice, consulting, and websites since 1997. Prior to working in Internet, Paul worked as a graphic designer and art director for nearly a decade as well as management in the entertainment industry. With an MBA from the McColl School of Business at Charlotte's Queen University, Paul is one of those rare individuals who combines a creative advertising & marketing design background with a profound aptitude for the emerging electronic media field and business. From technical expertise to methodical project management skills, Paul embodies the "big picture" thinking required in today's internet, intranet and marketing arenas. Paul can be contacted at
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